For one-truck trades businesses

You are booked three weeks out.
So why is there $900 in the account?

Busy, booked and still broke is not a personal failure. It is an arithmetic failure — and arithmetic can be fixed in an afternoon.

Coming to Amazon Get the free workbook
Price the Job Right — book cover

This is the bit nobody taught you

Your apprenticeship taught you the trade. Thousands of hours of it. Almost none of it covered what to charge.

So somebody asked, you had four seconds, and you said a number. That number has been the foundation of your business ever since.

It was probably too low. Not in a vague, know-your-worth sense — too low in the specific sense that it is beneath what it costs you to open the van door.

Three things this book is not

Not a mindset book.No confidence coaching. A calculation.
Not software.A pen, your bank statements, and the notes app.
Not theory.Every figure is worked out in full so you can check it.

What is in it

10 chapters

Each one produces a single number, and each one feeds the next.

15 tear-out tools

From the two-week time log to the rate card that lives in your van door.

One worked example

Ray, a solo electrician, from $85 an hour to $130 — with every sum shown.

About three hours

That is the whole job, spread across ten evenings.

The ten chapters

  1. Busy, Booked, and Broke
  2. The Hour You Can Actually Sell
  3. The Money That Leaves Before You Turn a Wrench
  4. Pay Yourself Like an Employee
  5. Build Your Number
  6. Markup Is Not Margin
  7. Saying the Number Without Flinching
  8. The Free Work
  9. Which Jobs Lose Money
  10. Raising Your Price

The workbook is free

Every calculation in the book, as a spreadsheet that works in any language version of Excel. Type in the yellow cells; it does the rest.

Ten sheets, in the same order as the chapters. Sheet 5 gives you your rate.

  • Works in any language Office — no locale-dependent formulas
  • No macros, no add-ins, nothing to install
  • Includes the worked example so you can check it against the book

The workbook now, and an email when a new book is out. Nothing else, never your address to anyone, and one click to stop.

Book two

Get the Money In

You can price a job perfectly and still run out of diesel money, because being owed four thousand dollars and having four thousand dollars are not the same thing.

Book one is about what you are owed. Book two is about when it arrives — deposits, terms, and how to chase what you are owed without becoming the tradesman people warn each other about.

In preparation

Who it is for

One person, or two or three. You do the work, you write the quotes, you chase the invoices, and you are the only one who decides what to charge.
Not for employees, not for firms with a project manager and a bookkeeper on staff, and not for anyone who already reviews their overhead every January.